Second law of creativity: the speed with the speed of conquest
1998 Nike launched a new type of steam cushion sports shoes. Products to reflect excellent performance, design and athletes with a run in the desert wilderness footprints left by a string, and a team of maneuvering to form a strong contrast to the car, this string of footprints across the wind generally been quickly moving to a fleet of vehicles people fast or faster? Which the speed of the upper hand? Nike sports shoes give excellent performance with unlimited imagination.
Black-and-white, the vast sky, cars, nature and the visual relationship between the athletes, the demands of subtly superior characteristics of the product, the product of the physical interpretation of human personality or exceed the speed of self-conquest of a spiritual symbol.
Creativity is the speed of contrast Nike
In all advertising creative approach is often used. In fact, speed has always been to conquer the human dream since the beginning. Nike will be able to put your mind to achieve the desire – to conquer the speed, it caters to everyone.
Three creative law: Let products “thinking” together
Nike has always been a creative young protagonist. The ad there is a philosophical saying: “Young people do not believe that a society doomed to failure, or even speaking, is a flawed society.”
Products among young people in the community with ideas and to build a bridge so that the brand with thought, with the understanding is different from the rules, which is introduced by Nike in 1997, one of a series of ads.